I create experiences, events and projects that bring the culture around sport to life. From brand activations and guest experiences to communities, relationships and partnerships - I develop and deliver projects that connect people to sport beyond the competition itself.
I don't just deliver events. I build the world around them.
The strongest sports build worlds around them - communities, personalities, brands, rituals, experiences and relationships that make people want to belong.
That is the space I am interested in.
I work with sports properties, events, brands and partners to turn that energy into real-world experiences, communities and projects - from concept through to execution.
In show jumping, that often means relationships, stakeholder experience and community. Across the wider sports world, it can mean events, activations, brand experiences and culture-led projects.
Events, leagues, venues and equestrian businesses - with a focus on experiences, relationships, community and commercial development.
Sports with strong communities and identities - creating events, experiences and activations around the culture that already exists.
Brands across sport, fitness, wellness and lifestyle - bringing people together through activations, launches, customer experiences and live moments.
Formats designed to create belonging and stronger relationships - from membership concepts and partner events to curated gatherings and community experiences.
Show jumping is where I go deepest - but the same thinking applies across culture-led sports, brands and the communities built around them.
It's the relationships that make it work.
The roles I enjoy most - and I think I'm genuinely good at - combine project leadership with relationship management. Building real relationships with partners, clients and guests, and making sure they walk away with an experience worth remembering. It's probably why hospitality and premium events pull me in more than anything else.
An external development partner - working alongside your team.
I don't replace your event team. I work alongside it, bringing the commercial, partnership and experience perspective - while your team keeps its operational expertise.
Analysis, workshops, concepts, partnership strategy, pitch materials, hospitality journey, budgets and timelines - works from anywhere.
Kick-off and site visits, key partner and production meetings, the final days, and the event itself. There when presence creates value.
A blend of both, scaled to fit the project, the team and the budget - agreed together from the start.
We can begin with one clear module - a new VIP dinner, a business club, a partnership audit, a hospitality journey. A low-risk first project.
A premium customer experience programme built for KTM - concept through full execution. A series of high-performance riding experiences bringing the brand and its most passionate customers together on track. Delivered as a two-person team.
Brand activations, track day experiences and a product launch shoot - each built around the moment the brand needed to own. From brief to final frame.
Tell me about your event and what you want to build. A real reply from a real person.
